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Manager Luxury Marketing - 18/08/21

Core responsabilities : · Communication of the luxury brand positioning and brand USP's to achieve an emotional connection of the customers to the respective brand. · Close integration of the brands with DH's loyalty program H Rewards. · Development and increase of "Brand Awareness & Brand Sympathy" of the Luxury brand. · Finding new cooperation partners for the luxury segment · Brand Communication = Content Creation & Story Telling - Telling the Brand Key Moments - in close coordination with the Hotel Entry Point for Marketing / social media. · To ensure brand standards, CI/CD and brand product management of the luxury brands. · 360-degree communication approach with focus on the "customer journey" – addressing the right customer with the right brand content in the right channel at the right time. · Responsible for the creation of luxury marketing plans as well as marketing budgets - in close coordination with hotel activities. · Market analyses and competitive intelligence; acquisition of new customers across all market-relevant channels. · Luxury brand content - support of hotel in terms of content - in close coordination with content management in customer touch points. · Briefing, commissioning, and managing cooperation partners, printers, and other service providers. · Introduction and implementation of the new luxury strategy, integration, and management of a task force in close coordination with brand strategy. · Responsible for maintaining the hotel's social media channels in close consultation with the social media managers at the corporate headquarters. · Creating short videos (skilled in video and image editing). · Writing social media reports · Optional: knows way around the world of influencers and can assess who would be a good fit for a cooperation with the hotel.

Type:		Emploi		Type de contrat:		CDI
Localisation:		Bruxelles		Contrat:		Temps plein
Expérience:		5 à 10 ans		Langue:		Français Néerlandais Anglais
Compétences requises:		Who are we looking for? A Marketing professional with a proven experience in the luxury segment Profile: · In-depth knowledge and experience in the marketing function · Ability to apply best practices and knowledge of internal and external business issues to improve products or services. · Works independently, with minimal support. · Possess conceptual and practical knowledge in your own discipline and basic knowledge in related disciplines · Knows best practice operations and understands how own area interacts with others, knows relevant competitors and their differentiators in the marketplace. · Solves complex problems; looks at existing solutions from a new perspective; makes judgement based on diverse sources of information. · Influences a range of customer-facing, operational, project, or service-related activities within own or other similar teams; works within broader policies and guidelines. · Explains difficult or sensitive information. · Works toward compromise · Applies best practices and knowledge of internal or external business issues to improve products or services. · Excellent written and communication skills Qualifications · Bachelor's degree or equivalent experience · 5-8+ years' experience in marketing · Fluent in French and English - fluency in Dutch is a plus. · Proven experience in similar position

L'entreprise

Coordonnées de l'entreprise:		Steigenberger Wiltcher's Steigenberger Wiltcher's Avenue Louise 71 1050 Bruxelles
Site internet de l'entreprise:		http://welcome.deutschehospitality.com/en/welcome/ https://www.steigenberger.com/en/hotels/all-hotels/belgium/brussels/steigenberger-wiltchers
Description de l'entreprise:		Our Steigenberger Wiltchers hotel is a leading five-star (superior) property second to none in Brussels. We are part of Deutsche Hospitality - With your passion, creativity and vision, Deutsche Hospitality is the right place for you. We inspire our guests every day with care and perfection. Check out our Icon hotel as well as info about the role.
Offre de l'entreprise, conditions et avantages:		What is in it for you? · Being part of a talented team in a 5-star property – a flagship hotel in a prestigious environment · Work in an environment that fosters a culture of mutual respect, trust, and collaboration. · Being part of the Deutsche Hospitality group, possibility to enjoy room nights at reduced prices within our 100+ hotels across the globe. · Competitive salary and other fringe benefits
Envoi CV (et lettre de motivation):		If you're interested in the role and meet the above mentioned requirements and qualifications, send us your CV at hrbrussels@steigenberger.com Sylvia Simar hrbrussels@steigenberger.com Avenue Louise 71 1050 Bruxelles